Roberta Fernandez, BCH, CHI, CI, IEIS

Roberta Fernandez is a Board-Certified Hypnotist, a Certified Hypnosis Instructor, an Integrative Emotional Intelligence Specialist, and the founder of FARE Hypnosis. In practice since 2013, she has well over 1,800 hours of training and certifications from recognized and formidable bodies in the field of hypnosis which attest to her competence as a well-grounded, highly skilled, and qualified hypnotist. Her 40 years of experience in education, organizational change and systems, emotional intelligence, and working across public and private sectors as a consultant, trainer, and coach, add to her skills as a hypnotist in working with clients and training students. Her past speaking and training clients include Kemps, Pentair, Sam’s Club, Minnesota Holistic Nurses Association, Minnesota Perinatal Organization, Methodist Hospital Rehab and Fitness, and the Minnesota Association of Cardiovascular and Pulmonary Rehabilitation, to mention a few.

 Roberta is the author of two books – Breaking Free from Pain and Opioids: Discovering the Hypnosis Option and Your Compass for a Balanced Life. She was previously the host of the weekly Twin Cities radio show Minding Your Health on AM950. (Free podcasts are available on her online store.) Roberta received the coveted Research Award in 2017 from the National Guild of Hypnotists (NGH). Besides teaching at conventions, she is a certified hypnosis instructor for the International Certification Board of Coaches and Hypnotists (ICBCH) and the NGH. Her first novel, A Knock on the Door, has been published by Subplot, a division of Mascot Books, and her second book is being edited.

She is her own ‘living’ testimonial and validation of the potency of the use of hypnosis as a complement to allopathic medicine, having used it to successfully manage her severe knee pain pre-surgery and after her bilateral knee replacement (both knees at the same time). She used only hypnosis to manage her pain, not drugs.

Having used hypnosis successfully in so many ways for herself, she feels compelled to help others learn to become more positive, productive, and purposeful in achieving their life goals. Training others to become great hypnotists is a way that she can replicate herself and expand the benefits hypnosis offers exponentially.

Eden Prairie Chamber Charles DeBono Volunteer Award 2017
The Leadership Award from the Banyan Hypnosis Center 2017
The Hypnotism Research Award from the National Guild of Hypnotists 2017
Eden Prairie Women of Substance – 2018


Roberta is certified:

  • by the International Certification Board for Coaches and Hypnotists as a Certified Hypnosis Instructor
  • by the National Guild of Hypnotists as a Board Certified Hypnotist
  • by the National Guild of Hypnotists as a Certified Instructor
  • by the National Guild of Hypnotists in their Complementary Medical Certification
  • by Gerald Kein in hypnosis with children
  • by Gerald Kein in metaphysical hypnosis
  • as a Certified Professional Hypnosis Instructor (CPHI) by the Banyan Hypnosis Center
  • as a 5-Path Consulting Hypnotist by the Banyan Hypnosis Center
  • as a 7th Path Instructor by the Banyan Hypnosis Center
  • by the Banyan Hypnosis Center in Informing Soul and Spirit Releasement
  • in Pain Management from the American School of Clinical Hypnosis, International
  • as an NLP Practitioner, Master Practitioner, and Consulting Hypnotist and by the Minnesota Institute of Advanced Communication Skills and the ICBCH
  • by Weiss Institute in Past Life Regression Therapy
  • by Melissa Tiers in Integrative Hypnosis
  • as an Integrative Emotional Intelligence Specialist by Beryl Comar 
  • as a Hypnotic Worker by Jason Linnet 
  • as a Hypnotic Gastric Band Surgery Specialist, by Anthony F. DeMarco, Ph.D
  • as a Golf Specialist by Laura Boynton King, under the auspices of the NGH
  • by The Mottin and Johnson Institute of Hypnosis in Pain management
  • by The Mottin and Johnson Institute of Hypnosis in Pediatric hypnosis
  • by Ron Eslinger, Healthy Visions, in Hypnosis for Pain Management
  • by Ron Eslinger, Healthy Visions, in Advanced Pain Management
  • A Certified Life Coach by the ICBCH

Roberta has been featured in:

Chanhassen Villager – 2015
South Lake Neighbors Magazine – 2015
SouthWest Business and Community – 2015
Learn True Health Podcast with Ashley James – 2016
Natural Awakenings – 2016
Lifestyles Magazine – 2016
Eden Prairie News -2016
Southwest Metro Magazine – 2016
SouthWest News Media – 2016
Minding Your Health Radio Show on 950AM –  Weekly from Jan-November 2017
The Star Tribune – 2017
National Fibromyalgia Association – 2017
Butterflies of Wisdom Podcast – 2017
Trailhead Health – 2018
Work Smart Hypnosis with Jason Linett Podcast #222 – 2019
Learn True Health Podcast with Ashley James – 2019
Reach Radio Podcast – Hypnosis, A Non-Pharmacological Option for Pain Management – 2021

Previous and Current businesses:
IDS/Ameriprise – Certified Financial Planner
Distinkt Impressions – Faux artist and designer
The Montessori Children’s House of Hyde Park –    School Founder and Director
Planet Partnership – Sustainability consulting and      education
Consult Roberta – Consultant and trainer,  specializing in organizational change  and integrative emotional intelligence 
FARE Hypnosis – Board Certified Hypnotist and      Certified Instructor
Conscious Napping® – Guided Visualization app
Roberta K. Fernandez – Fiction author

She has written three books:
Breaking Free from Pain and Opioids: Discovering the Hypnosis Option – 2016

Your Compass for a Balanced Life – 2017

Her first fiction novel, A Knock on the Door –  2022

As a Consultant and Hypnotist, Roberta has spoken or provided training for:

Adath Jeshurun Synagogue
Allina Mercy Hospital
Anoka Ramsey Community College
Audubon Society 
Bard College
Bond (Branching Out in New Directions)
Carleton College
Catholic Diocese Tampa Bay
Chanhassen High School
Chaska High School
Chiropractic Continuing Education, PDR, and iSpine
City of Coon Rapids
City of Tampa
CleanTech Open
Earth Charter
Eden Prairie Chamber Of Commerce
Eden Prairie High School
Eden Prairie Home and Garden Show
Edina Realty
Episcopalian Church of Chicago
Epsilon Sigma Delta
Federal Reserve Bank
Florida Aquarium
Florida Federation of Garden Clubs
Florida State University
Gasparilla Arts
Gilda’s Club
Heartland Hypnosis Conference
Hillsborough Community College
Hillsborough County Middle Schools
HR Assets
Keller Williams
Kingsway Retirement Center
Lee County, FL
Methodist Hospital, Heart Vascular Center
Minnesota Cardio Vascular and Pulmonary    Rehabilitations Conference
Minnesota Community & Technical College
Minnesota Division of Natural Resources
Minnesota Historical Society
Minnesota Holistic Nurses Association
Minnesota Neuropathy Association
Minnesota Perinatal Organization
Minnesota Pollution Control Agency
Minnesota School Nutrition Association
Montessori Foundation
Museum of Arts and Sciences Tampa
Museum of Science and Industry Tampa
National Guild of Hypnotists Hypnosis Conferences
Nova Southeastern University
Network of Executive Women
Northwestern Health Sciences University
Orlando Latin Film Festival
Performance Excellence Network (MN Council for  Quality)
Physicians Diagnostic and Rehabilitation Services
PI Midwest Business Leader’s Forum
Power of 100
Presidio Graduate School
Rotary – many chapters
Ridgedale YMCA
Sarasota Realtor’s International Congress
Stetson University
Suncoast League of Cities
Sustainable Florida Conference
Tampa Museum of Art
University of Florida Extension
University of Minnesota
University of South Florida
Village of Key Biscayne
Women’s Health Leadership Trust